For the eighth year in a row, New Balance is the official partner of the 20 Kilométres de Paris race, being held Oct. 9. A New Balance coach will help runners train on Sunday mornings leading up to the race at the Champs de Mars, the large grassy area at the foot of the Eiffel Tower. About 25,000 runners take part in the event. The brand will also set up a 90-square-meter shop in Trocadero Village. Visitors to the 20 Kilométres de Paris Facebook page have the opportunity to win a pair of 890 Revlite shoes.
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