Global sports, music and entertainment agency Wasserman has appointed former Decathlon Partnership Director Wim Mathues as SVP of Brands and Properties in Belgium and the Netherlands. The appointment is the latest step in the agency’s growth strategy in Europe and follows the acquisition of Squadra Sports Management, now renamed Wasserman Cycling.
Mathues will report to Broderick Hicks, Managing Director, Brands & Properties, Wasserman EMEA. His responsibilities will include expanding Wasserman’s presence in the Netherlands with the opening of a new office in Amsterdam and strengthening the agency’s integrated consulting, creative and experiential capabilities across Europe, with a particular focus on sports. Wasserman’s clients include Formula 1, NFL, Coca-Cola, BMW Group, Lenovo and Lego.
Mathues joins Wasserman after three and a half years at Decathlon, where he served as partnership director for Europe and led the European business development team. He has more than a decade of marketing experience and specializes in sports marketing, FMCG, digital commerce, entertainment and technology. His CV includes work for brands such as Repucom/Nielsen Sports, GfK and Coca-Cola, and he has acted as a consultant to organizations such as Classified Cycling, Bwin and Merkado.
The appointment underscores Wasserman’s continued commitment to the region, which has been particularly evident over the past two years as growth has been driven by both acquisitions and organic expansion. In addition to the launch of Wasserman Cycling, recent developments in Europe include the acquisition of BSE Media Group (now renamed Wasserman Spain), the launch of Wasserman Rugby (formerly Esportif) and the opening of a Wasserman Music office in London through the acquisition of Paradigm U.K.’s live music representation business. Wasserman also operates in Germany through a Düsseldorf office, which opened in 2021.
Wasserman currently employs more than 50 people in Belgium and the Netherlands.
