The growing bicycle market has become an attractive option for experienced executives. On March 1, Nicolas de Ros Wallace will join the German DTC company Canyon Bicycles as its new CEO. He replaces Winfried Rapp, the company’s chief financial officer, who has served as interim CEO since October 2021 following the departure of Armin Landgraf for personal reasons. Rapp will continue to be a member of the management team.
De Ros Wallace has decades of experience in international management positions as well as in e-commerce and sales development at major sports and fashion brands. He has been with Nike for more than ten years, most recently in the role of vice president and general manager for the Jordan brand in the EMEA region. Prior to that, he served as global director at Zara Women Footwear & Accessories.
