Former Sport 2000 CEO joins a Dutch insole startup

2022-01-19T18:07:00

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Markus Hupach, who recently left as joint CEO of Sport 2000 in Germany, is joining the Dutch startup Arion based in Eindhoven as CEO, effective immediately. Arion’s 7-year-old parent, the sports tech company Ato-Gear, claims to be ushering in “a revolution in athletic footwear” with Arion, a digital software/insole solution ...

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