Forum Sport is considering the launch of a more “experiential” store format, with a strong focus on omni-channel retailing, according to Diffusion Sport. The new format will be tested on a store of 3,000 square meters in Vitoria, which is being remodeled. It will start to operate again at the end of October or the beginning of November. The Spanish chain is already ranking high in the area of omni-channel retailing in Spain, along with Decathlon, Sprinter, Foot Locker and Décimas. Its total sales grew last year by 1.4 percent to €118.5 million.

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