Foundation Wellness, a U.S. manufacturer of insoles and orthotics under several different brands, has acquired Currex, a German brand of insoles designed for athletes and active people. According to the company, Currex is the leading brand in running retail in the U.S. and Germany. With this acquisition, Foundation Wellness expands its product offering and strengthens its position as a leading provider of wellness solutions for people who want to live active and pain-free lives.
“Foundation Wellness is the perfect partner for Currex, as they share our commitment to innovation, performance and customer satisfaction,” said Björn Gustafsson, CEO of Currex, founded in 2000 in Hamburg. “We are confident that Currex will continue to thrive with this partnership and are proud to have built the brand to where it is today.”
Foundation Wellness is headquartered in Wadsworth, Ohio, and has owned several wellness brands for over 85 years, including PowerStep, Foot Petals, Flat Socks and Doctor Hoy’s. In addition to selling branded products to athletic and specialty retailers and directly to consumers, the company manufactures private label products for original equipment manufacturers and distributors in the foot care, orthopedic soft goods, safety and military markets.
