Four years after acquiring Runtastic for €220 million, Adidas is further integrating the app into its own e-commerce platform. Adidas is now using Runtastic to power its Adidas Running and Adidas Training apps, through which users will be collecting points and connecting to the Adidas' Creators Club, a free membership platform that is currently available in the U.S., the U.K. and, most recently, in Germany. In the club, users spend their points to access limited-edition products and promotions, and to get invitations to exclusive events. All the communication channels used by Runtastic will run under the names Adidas Runtastic, Adidas Running by Runtastic or Adidas Training by Runtastic, and users will also be able use them to buy Adidas products. The rebranding and integration of Runtastic mean that the app will deliver a measurable contribution to the company's e-commerce activities, which are expected to generate total sales of €4 billion next year. Meanwhile, Runtastic pulled its online version in August and dropped its paid-for pro version. One of the Austrian company's co-founders, Florian Gschwandtner, left at the end of last year. He was replaced at the end of May by an American executive with experience in digital products and strategies, Scott Dunlap.

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