Frasers Group has acquired Sneakerboy, an Australian luxury sneaker and streetwear retailer. The financial details of the transaction have not been disclosed. Sneakerboy, founded by Chris Kyvetos in 2013, fell into administration under growing debts in July. The retailer has four stores in Australia, three in Melbourne and one in Sydney. The acquisition is meant to further strengthen and diversify Fraser’s luxury proposition, the group said. Frasers Group also owns Sports Direct, Evans Cycles, Frasers, House of Fraser, Flannels, USC, Jack Wills, 18Montrose, Sofa.com and Game.

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