Frasers Group, the owner of Sports Direct, has announced the purchase of a “strategic stake” in AO World, a retail group specializing in electrical goods based in Bolton, England, listed on the London Stock Exchange. The investment follows “productive talks over the last two years about establishing a strategic partnership,” said Frasers. Just days ago, Frasers Group raised its stake in online fashion retailer Asos to over 10 percent. Frasers Group has also recently acquired a 5.01 percent stake in fashion e-tailer Boohoo as well as a 9 percent stake in electrical retailer Currys.

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