Freddy has signed new distribution contracts with LiLu for the Russian market and with Sport on Top for the Danish market. Both contracts were signed at the beginning of this year. In July this year, Freddy signed a new distribution contract with Snow Force BVBA for the Benelux countries. Zalando, the German online retailer, has been selling Freddy's product line online in the U.K. and Germany as of spring 2011. In November of 2010, Freddy opened a new flagship store in Seoul in Korea. This year in September, Freddy will be opening a new flagship store in Moscow in Russia. And there are plans for a potential new flagship store in Copenhagen.

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