Germany is Europe’s largest sporting goods market. Understanding how performance runners make purchasing decisions, what drives brand choice, how they research, and where they buy, is directly relevant for brands, retailers and distributors operating in the market.

This whitepaper gives you the data.

What’s inside:

• Who Germany’s performance runners are: demographics, running habits and multisport lifestyle
• What drives purchase decisions 
• Brand loyalty patterns: how open runners really are to switching brands
• Where runners buy and how they research before purchasing 

The full report – including pricing intelligence, willingness-to-pay modelling and brand perception data – is available to SGI Europe Pro subscribers.