From the start of next year Sport 2000 Germany will be the official competence partner of the German athletics federation (DLV). Sport 2000 will be the sole retail partner for laufen.de, the website supported by the DLV, allowing it to provide relevant updates about product trends and other tips. These updates will include a link to a store search function, directing the user to the nearest Sport 2000 store in Germany with a specialist running assortment.