German Football Association and Fanatics expand and extend their partnership

2023-03-08T16:10:00

Fanatics DFB

The Deutsche Fußball Liga (DFB) and sports e-commerce giant Fanatics have announced a long-term extension to their existing omnichannel retail partnership. The expanded and extended partnership, encompassing both UEFA Euro 2024 in Germany and the 2026 FIFA World Cup, will see Fanatics retain exclusive global e-commerce rights with the DFB ...

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