GfK is predicting a recovery for the Swiss sporting goods market, after several bleak years resulting from the strong Swiss franc and the capricious winter weather. According to the market research company, the Swiss market may end the current calendar year with an increase of between two and three percent if weather conditions remain relatively normal. After dropping by an estimated 3.7 percent in 2016, the market improved by 3 percent in the first half of 2016, with growth in important categories such as winter sports, outdoor equipment, swimwear and sports shoes.

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