Gin Kiteboarding has opened a flagship store at the St-Joux kite spot in La Neuveville, in the Swiss Jura. The store features a unique concept that combines a boutique, showroom, rental station, information center and meeting place. The objective is to provide the local community with a place to relax and meet, rather than a more conventional store format. The so-called Gin Kiteboarding House will host regular events such as meetings with some of the brand's ambassadors and thematic workshops. The events series will kick off on April 24 with an exclusive meeting with Nils Frei, the professional sailor and member of Team Alinghi who won the America's Cup in 2003 and 2007.

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