Golfino, the golfwear specialist based in Hamburg, has redesigned its online store at www.golfino.com. The main feature of the site is a new shopping system, based on a software called “Shopware,” which is said to significantly enhance the customer's shopping experience. According to the company's description, the revamped site features a clearer and more modern layout, including a wide range of new and customer-friendly functions, which make navigation more intuitive. In addition, the display has been designed to adapt more consistently to the varying requirements of mobile devices. The new features also include an online magazine, with news from Golfino itself and the world of golf. The project has been carried out by Golfino's internal e-commerce department together with superReal and Honico, while Metaways is hosting the website.