Google has signed a three-year deal with the German Football Association (DFB) that makes it the official sponsor of the national women’s team with its Google Pixel brand. The agreement includes LED advertising at national games and visibility on interview and press conference backdrops. The team and individual players will be integrated into a national Google Pixel marketing campaign featuring exclusive behind-the-scenes footage that will be published across multiple platforms. Furthermore, Google will be integrated into the DFB’s “Women in Football Strategy FF27,” which seeks to promote women’s football.

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