GoPro and Red Bull have announced a multi-year, global strategic partnership where Red Bull will receive equity in the U.S. action camera manufacturer and GoPro will become Red Bull's exclusive provider of point-of-view imaging technology for Red Bull's media productions and events. Under the agreement, GoPro will have access to over 1,800 Red Bull events across more than 100 countries. The two companies will also share content rights on co-productions and be allowed to distribute relevant content across their respective digital distribution networks.

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