Gordon Baird is returning to Timberland to run its European operations, starting next week. Stationed in the U.K., he basically takes over the previous responsibilities of Richard O'Rourke, a veteran of the company who has been promoted to senior vice president for international operations, adding Asia to his territory. Baird will be reporting to O'Rourke. Baird has accumulated more than 20 years of experience in a variety of senior positions. He has been acting as a management consultant for the past two years since the sale of Shoe Studio Group to Dune. After four years with Wolverine World Wide, he ran the British shoe retail company between 2008 and 2009, until it faltered in the wake of the bankruptcy of its controlling shareholder in Iceland. At Wolverine, Baird ran the company's Heritage Brands, led by the Cat and Harley-Davidson footwear licenses, first at the European level in 2004-05 and then at the global level from 2005 to 2008. Prior to that, he worked for other important firms. He acted as managing director of Dunlop Slazenger from 1994 to 1997, and then he ran Timberland's operations in the U.K. and Scandinavia until 1999. He subsequently joined Adidas, where he was responsible first for the U.K. and then for all of Northern Europe until 2002.