Californian surf lifestyle brand Hang Ten, founded in Seal Beach in 1960 by surf legends Duke Boyd and Doris Moore, is back on the European licensing scene and has appointed Plus Licens as its European licensing agent.
Hang Ten became synonymous with the surf lifestyle in the 1960s, earning a place in mainstream culture through its presence in magazines and TV shows. It was also one of the first surf brands to champion young amateur surfers worldwide, professionalizing the sport and earning a special place in surfers’ hearts that remains today. Since the development of the first surf shorts in the 1960s, there are now over 880 Hang Ten stores across America and Asia.
Plus Licens is an independent licensing agency headquartered in Stockholm, Sweden, with over 40 years of experience in the licensing business. The company represents Hang Ten in merchandising rights in Europe and offers an extensive licensing program, including comprehensive style guides and assets.
