Hang Ten, the classic American surf wear brand, has entered the Swedish market after a decade-long absence, according to Sportfack. It will be run by Peter Lenerius, formerly with Rehband, the Swedish brand of crossfit apparel. He has chosen to produce his own collection for the Swedish market, and in the first season, Hang Ten will only be available for sale online. The hope is to have men's products available in a number of stores by spring 2018. The following year a women's and children's line will be launched. Hang Ten is currently jointly owned by a company that is responsible for the U.S. market and another one, based in Taiwan, that has the rights for the rest of the world. However, until recently, no efforts have been made to re-establish Hang Ten in Europe.

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