Head has signed up a 21-year-old Australian tennis player, Bernd...

2014-04-01T00:00:00+01:00

Head has signed up a 21-year-old Australian tennis player, Bernd Tomic, and extended ist sponsorship agreement with the 26-year-old Maria Sharapova through 2016

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Paddletek buys pickleball paddle maker PIKKL

2026-07-17T15:10:00Z By SGI Europe Editorial Team

PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
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Messi and Adidas: 20 Years to El Último Tango

2026-07-15T22:15:00Z By Valentina Giannella

As Argentina returns to the World Cup final, Adidas and Messi celebrate a partnership two decades in the making.
Article
Skechers builds a motel to pitch itself to football

2026-07-15T16:02:00Z By Valentina Giannella

A brand still associated with comfort footwear is making its case to football not with performance claims, but with a fictional roadside motel and a World Cup-sized cast.