According to the U.K. publication Retail Times, Head Sport, based in Kennelbach, Austria (Head International GmbH and Head Sport GmbH) and Amsterdam (group parent Head N.V.), has chosen London’s new Design District as the new official home for its Innovations and Creative Studio. Located in 230 sqm in Building B4, designed by David Kohn Architects, Head has a studio and office space to cater to its growing team. From here, the team will develop all creative campaigns for Head and manage the brand experience across all online and offline channels.
The Design District on the Thames-flanked Greenwich Peninsula in the east of the city is London’s premier location for the creative industries and a collection of 16 buildings designed by eight architects. With inspiring architecture, it aims to bring like-minded people together, foster an entrepreneurial ecosystem, stimulate ideas and encourage collaboration. The Design District is part of the much larger urban development project at Greenwich Peninsula, where Hong Kong investor Knight Dragon is realizing housing and living space for 34,000 people.
