For the second year, International Ski Patrol Day will be celebrated on Feb. 10 to honor the work of ski patrols around the world who work to ensure an open and safe skiing experience. Helly Hansen is participating in the day by collecting 5 percent of the proceeds from its sales online and in select retail stores on Feb. 9-11 and donating them to various organizations that fund ski patrols and safety groups internationally. The company has created a microsite for the occasion and is running an accompanying social media campaign.

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