Helly Hansen has announced its continued partnership with New York Yacht Club American Magic, the U.S. Challenger for the 37th America’s Cup. The Norwegian-based brand and the sailing team are again joining forces in a partnership that will bring together top athletes, coaches, designers, R&D, engineers and support teams to bring sailing’s most prestigious prize back home to the U.S. Helly Hansen high-performance gear was worn by American Magic during the last America’s Cup. The 37th America’s Cup will take place in Barcelona in September and October 2024.

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