Hero Cycles, the Indian bicycle maker, has announced plans to set up a global design center in Europe. The new state-of-the-art design center will be located in Manchester, U.K. The center, which is expected to start operations in the first quarter of 2017, will focus on innovation and design to upgrade Hero's offering, and in accordance with the company's ambitions to expand in Europe. The center will provide the designing, development, prototyping and testing back up for products which will then be made in Hero's plants in India and Sri Lanka.