Hoka, a division of Deckers Brands, has entered a collaboration with Boston-based streetwear boutique Bodega, resulting in a limited-edition line combining outdoor performance technology with urban-inspired streetwear design. The capsule includes two items: a special edition Kaha Low GTX trail hiker and the Ora Recovery Slide, available now exclusively at bodega.com and Bodega stores and on hoka.com starting April 1.
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Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
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