Hummel moves its headquarters from the suburbs of Aarhus to the centrally located harbor of the Danish city. According to the company, an open location by the sea will reinforce the essential features of its brand, described as uniqueness, creativity and innovation. In the next few years, construction projects worth 35.5 billion Danish kronor (€476.0m-$671.9m) are planned in Aarhus' harbor area, which measures 2.7 million square meters.