Hurley, the action sports company owned by Nike, has entered a licensing deal with Hobie to create a new line of men's apparel; the Hobie by Hurley collection will first preview this autumn
2011-05-06T00:00:00+01:00
Hurley, the action sports company owned by Nike, has entered a licensing deal with Hobie to create a new line of men's apparel; the Hobie by Hurley collection will first preview this autumn
2025-12-16T15:35:00Z Sponsored by arena
arena Chief Brand Officer Mark Pinger on brand leadership, European value creation and the role of premium products.
2025-12-16T10:34:00Z By SGI Europe Editorial Team
Columbia Sportswear introduces performance-driven uniforms for the U.S. Olympic curling team and a fan collection celebrating American heritage ahead of the 2026 Winter Games.
2025-12-15T19:23:00Z By SGI Europe Editorial Team
Oregon-based women’s performance innerwear brand BRANWYN earns a spot on Athletech News’ Startups To Watch 2025–26, highlighting its Merino-based innovation and sustainable practices.
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