Ian Alldredge, a 22-year-old Californian strapless kite surfer, has joined Oxbow's team of endorsers
2011-02-17T00:00:00+00:00
Ian Alldredge, a 22-year-old Californian strapless kite surfer, has joined Oxbow's team of endorsers
2026-06-12T15:15:00Z By Valentina Giannella
The brand’s first video podcast lands on Bilibili, not YouTube. The market choice says more than the format.
2026-06-12T13:29:00Z By Valentina Giannella
The high-end teamwear specialist now has an audio identity to match its product quality
2026-06-11T15:30:00Z By SGI Europe Editorial Team
Andrew Garfield’s turn as an “honorary Italian” anchors a three-chapter campaign rolling out through the summer.
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