Icebreaker has completely revamped its website. The New Zealand company known for its merino wool products has made the site more interactive, with user-generated features such as product reviews, wish lists, questions and answers about specific products, and sharing through social media sites. Icebreaker's full range of products is available on the site, and shoppers can browse by product type, activity, collection or featured highlights. Information videos are featured on the new site, as well as information on the company's commitment to sustainability, ethical manufacturing and animal welfare.

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