Icebreaker's first TouchLab store in Western Canada opened last week in Vancouver. The 1,800-square-foot store is in the Kitsilano neighborhood of the city, which Icebreaker said is full of trendsetters and people who look after their health, making them a target demographic for the company. The store's décor features photos from its home of New Zealand, and in the TouchLab, customers can feel real merino wool. This is the company's seventh TouchLab store worldwide; another one is located in Montreal.

Topics