Iconix acquires British streetwear label

2023-11-21T10:32:00

Iconix Hoodrich_Logo

The US brand management group Iconix International has acquired a majority stake in the British streetwear brand Hoodrich, thereby expanding its brand portfolio, which already includes Umbro, Pony, Ocean Pacific and Lee Cooper. The terms of the transaction were not disclosed. Hoodrich founder Jay Williams will retain a minority stake.

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