Fanatics has appointed Matthew Primack as senior vice president of international development. Based in London, he will responsible for the acquisition of new rights, reporting to Gary Gertzog, Fanatics’ president of business affairs. Primack has been work for IMG Licensing for 14 years, most recently as senior vice president, providing consumer product extensions for various brands and celebrities in the sports, entertainment, gaming and corporate sectors. Meanwhile, Zohar Ravid, who has served most recently as general manager and head of corporate development for Fanatics’ international business, will shift to role as head of global corporate development for all of Fanatics’ businesses, based in New York. The company noted that its international presence has grown significantly in the past few years. It operates more than 40 offices, manufacturing facilities and fulfillment centers in 11 countries.

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