In a three-year deal, Asics has become the official sportswear and running shoe partner of the Bupa Great Run Series, which draws more than 200,000 runners in 10 events including the Great North Run, the world's largest half-marathon
2011-06-22T00:00:00+01:00
In a three-year deal, Asics has become the official sportswear and running shoe partner of the Bupa Great Run Series, which draws more than 200,000 runners in 10 events including the Great North Run, the world's largest half-marathon
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