In December, with a soft launch scheduled for the 21st, Rossignol is set to open its first American pop-up store at the Benton building in Aspen, Colorado. It will be a seasonal concept store with a decor recalling both Rossignol's 110-year history in winter sports and its rooster logo. The brand's Sport Chic and Après Ski apparel collections will sell on the main floor, along with new autumn/winter apparel and footwear. The mezzanine will house the Atelier Ski, a combination fitting room and demonstration area organized in partnership with Ski Butlers, a Utah-based ski rental company serving a number of Rocky Mountain resorts. The Atelier will feature the newest Rossignol products as well as previews. Customers will be able to walk in for regular fittings or book for VIP fittings. Rossignol recently opened a flagship store in Paris as well as pop-up stores in France, Italy, Switzerland and Norway.

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