In the wake of Amazon and fast-fashion retailers like H&M, Asos has its first label of activewear in January, with a good response from its customers. Called Asos 4505, the British online retailer's new range encompasses more than 100 styles for men and women in a segment situation between sports performance and leisurewear, covering categories like skiwear, running, training, dance and yoga. They are available outside the U.K. at prices ranging from €20 to €115.