Interbrand assigned a brand value of $27 billion to Nike for 2017, up by 8 percent from the previous year. It came in 18th place on Interbrand's list of the most powerful brands, which continued to be led by Apple. At the top of the list, higher increases were recorded by Amazon and Facebook, but not by Google, which remained in second place. Adidas came in 55th place, but its brand value went up by 17 percent to $9.2 billion.

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