Intersport Austria says that sales of bicycles at its 272 stores in the country have doubled since the start of this year, driven by stronger demand for e-bike models
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
Intelligence, analysis and advice for the global sporting goods industry.
