Intersport Germany started up its online shop on March 18, adding an additional retail channel for its affiliated retailers. The store at http://www.intersport.de went formally live with Kim Roether and Klaus Jost, the group's joint managing directors, pushing the button and ordering outdoor jackets for themselves. The group has been working on its multi-channel strategy since June 2011 and will be spending the next weeks on improving the system. To supervise its new online retail operations, Intersport recently founded a special subsidiary called Intersport Multichannel GmbH.

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