Intersport Germany wants to invest €20 million to expand its Red Blue showroom and exhibition centre in Heilbronn by 8,000 to 10,000 square meters. The Red Blue centre hosts the six annual ordering fairs organised by Intersport for its members, with about 80 participating suppliers. Another €30 million is to be invested in the next five years to expand the distribution center in Heilbronn by about 20,000 square meters. The expansion plans were outlined during the tenth anniversary party for the center. For this purpose, Intersport wants to acquire a plot of land of about 60,000 square meters. The works are scheduled to start next spring but the implementation of the plan is still subject to the approval of the local authorities, the Intersport organization and other stakeholders.

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