Intersport has become the sponsor of the handball team of Barça, the sports club from Barcelona, which will henceforth be called Barça Intersport and see its team shirts sold in Intersport stores
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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