Intersport is partnering with The North Face for its first pan-European campaign in the outdoor category, as it has already done with Adidas and Nike in football, Reebok in fitness and Asics in running. A co-branded “More Jacket. More Adventure” campaign is being rolled out across 14 countries this autumn around the Exploration Triclimate 3-in-1 jacket developed by TNF for Intersport, involving joint promotions with Intersport retailers, billboards and commercials in cinemas. Other high-margin jackets have been developed by TNF for Intersport retailers as the company plans to raise its position in the snow sports market in continental Europe, which is said to be generating double as much turnover as in the U.S.

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