Intersport Sverige's third attempt to become a serious bicycle retailer...

Intersport Sverige's third attempt to become a serious bicycle retailer seems to have succeeded. Over the next year, 15 new stores in Sweden will begin selling bikes. The two requirements for stores to be included in the bicycle initiative are that there is room for the products and the appropriate staff. Purchasing will continue to be done centrally and Intersport has chosen to go with three main suppliers: Merida, Scott and Cycleurope. Later, Intersport stores will also have the opportunity to make purchases of the slightly cheaper and simpler private label brands of Aspenäs and Kane. Intersport's stated goal is to become one of the key players in the bicycle industry in Sweden within the next three years.