Intersport Sweden is launching a new online business to complement its store network. This is meant to increase the number of products available for consumers, and to improve customer service. Anders Dahlberg, former interactive concept manager for Lindex, has been recruited to supervise the development of the platform. The new online store allows customers to search and display Intersport products in a unique way, to pay, to decide on a pickup location and to return their order wherever most convenient.

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