Ispo Beijing is getting bigger. Messe München said on Dec. 14 that 439 exhibitors had already registered by then to participate in its next session of the fair, or 7 percent more than at the same time a year earlier. On Feb. 15-18, the next show will feature a Start-Up Village, giving Chinese newcomers a chance to display their innovative products. A Market Introduction Program will again give brands the possibility to establish new business contacts in the country, where the government has started an ambitious program to develop the sports industry.

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