Ispo is organizing for the first time a six-hour seminar in Munich on May 31 on the constraints and opportunities of the Chinese market, with presentations by Martin Kössler, initiator of Ispo's Market Introduction Program for China, and executives of Lowa, Point 65 Kayak Sweden and Fenix Outdoor. The seminar will be open to all but will be free for participants in the market introduction program that will be held during the next edition of the Ispo Shanghai show, scheduled for July 6-8, which will feature more than 300 exhibitors. The space will be structured into three areas for Nature & Elements, Speed & Strength, and Urban & Lifestyle, giving visitors better orientation. Before the show, on July 5, the Ispo Open Demo Day will provide opportunities to test and demonstrate new products. For the first time, Ispo Shanghai will take place at the same time as Sport Tech Asia, giving a glimpse into new manufacturing technologies.

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