Itochu acquires marketing and licensing rights for Reebok in Japan

2022-05-16T14:44:00

Reebok_logo

Tokyo-based Itochu Corporation announced that it has reached an agreement for Reebok’s marketing and licensing rights in Japan. Reebok is owned by New York-based Authentic Brands Group (ABG). Adidas formally completed the divestiture of Reebok to ABG on Feb. 28, 2022.

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest