Jack Wolfskin, the German outdoor brand, and Cotswold Outdoor, the leading British specialty outdoor retailer, have agreed on a partnership for internet sales (more on this and other outdoor-related stories in The Outdoor Industry Compass)
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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