Corporate:
+++ Polygiene announced that the takeover of the SteriTouch business via Addmaster has been completed
+++ Escalade has completed the acquisition of Brunswick Billiards
+++ Jack Wolfskin, the German outdoor brand owned by Callaway Golf, has redesigned its logo and reveal a new strategic brand reset (more in the Outdoor Industry Compass)
Management:
+++ Ron Faris, the global vice president of Nike for its SNKRS and NBHD apps, has been given responsibility for the new Nike Virtual Studios division, overseeing the Swoosh’s NFT collectibles business and other metaverse ventures
DTC:
+++ Nike and its strategic partner in China, Topsports, have opened a flagship Nike Rise retail store in Beijing
Marketing:
+++ A long documentary on the life of Kanye West made its debut at the Sundance Film Festival on Jan. 23, and it is scheduled to be released on Netflix on Feb. 16
+++ Bollé is supplying the ball girls and boys at the Australian Tennis Open with its sunglasses
